[1] A blend of water, malted barley, yeast, rice, maize wheat and four varieties of hops is used to produce the required characteristics. further information on the product, please note that Shop has no control over and no liability for the contents of that website. Upgrade to PRO to view data from the last five years. Search Rank Over Time. Cobra Premium beer is crafted using a unique recipe and intricate brewing process. Morrisons Ltd. You'll be asked to confirm that you are over 18 on delivery. This product is age restricted to 18 years or over, Jura Journey Single Malt Scotch Whisky (Abv 40%), Jura Aged 10 Years Single Malt Scotch Whisky (Abv 40%), We use cookies to make this site work, tailor your experience and improve your journey. [15] In the first three months of the campaign, Cobra saw 23% growth in volume sales in the off-trade, and a 77% volume growth in bars over a similar period. [2], As of 2014, Cobra Beer has continued to experience increased sales - albeit at a slower place that it experienced during the 1990s. It is the perfect companion for any dish, from anywhere in the world. © 2020 All rights reserved. Find out more. [14], As of November 2014, Cobra currently has a market share of over 45% of all licensed Indian restaurants within the United Kingdom. [13], In June 2011 it was reported that Molson Coors had also purchased a 51% stake in Cobra India, renamed as Molson Coors Cobra India. As of 2008, the business was approximately £26 million in debt and had borrowings from venture capitalists attracting interest at a daily compound rate of 15%. A draft version (4.3%) is also available. So I came up with the idea of creating a beer with the refreshment of a lager, but with the smoothness of an ale. Shop This data is supplied for personal use only. for your reading the product packaging and label prior to use. On the same day, the business was rescued through the formation of the Cobra Beer Partnership Limited, a joint-venture between Molson Coors and Karan Bilimoria, with Molson Coors owning 50.1% of the shares and Bilimoria appointed as Chairman. "[5], Although originally intended to be named 'Panther', the name was changed to 'Cobra' when a focus group found the latter more appealing. Please enable JavaScript in your browser to make sure you can always use our site. Bilimoria said that "the (British) lager was too fizzy, too harsh and too bloating. You should also in any way whatsoever without Shop Limited's prior consent, nor without due acknowledgement. In 2020 Cobra Beer was awarded 11 new Monde Selection medals, taking the total medal tally for our product range to over 120 gold medals since our first entry in 2001. Entitled, 'Meet the Boss' - the advertisement was well received in a number of areas, including being dubbed 'Ad of the Week' by the communications agency, Stratton Craig. Current Wine. Between them - Cobra Beers have won a collective total of 101 Gold Medals at the international Monde Selection awards, making them amongst the most awarded beers in the world. Cobra Zero (0.0%), a non-alcoholic version of Cobra Premium, sold since 2005. note that the picture images show only our serving suggestions of how to prepare your food - all table accessories and additional items and/or Cobra Beer was founded in 1989 by Karan Bilimoria,[1] then aged 27 and £20,000 in debt. [1] A Cambridge law graduate and qualified chartered accountant, Bilimoria launched Cobra Beer when it became clear to him that Britain needed a smoother, less gassy lager that appealed to both ale drinkers and lager drinkers alike, and that complemented all types of cuisine. [16], The Cobra Beer range currently consists of three beers:[citation needed]. King Cobra The most luxurious of the expressions in our Master Brewer’s locker is a super-premium beer called King Cobra. Lord Karan Bilimoria founded Cobra Beer in 1989 to create a drink that had the smoothness of an ale and the refreshment of a lager. It may not be reproduced [11] Despite this, Cobra continued to accelerate its sales growth. A unique, double-fermented pilsner, brewed in Belgium’s historic Rodenbach Brewery, King Cobra is a 7.5% ABV lager that is refermented in the bottle, a … The beer was founded in 1989 by Karan Bilimoria,[1] and Arjun Reddy – who thought that Britain needed a smoother, less gassy lager, which would appeal to both ale drinkers and lager drinkers alike. Cobra's half year sales figures for the period from 1 August 2008 to 31 January 2009 showed growth in volume terms of 21%. Why not use our award-winning tablet and smartphone app? The Cobra range is brewed with a complex recipe and lower carbonation to perfectly accompany all food. From 1996, Cobra Beer was brewed under contract by Charles Wells Ltd[7] and experienced strong growth in sales for the next ten years. Cobra Premium 4.5% Lager, 101 Quality Award Medals at Monde Selection Awards across the Cobra Range, Making it one of the most awarded beers in the world, Vegetarian Society Approved, Vegan, Kosher - KLBD. On Friday 29 May 2009 the company went into administration, owing an estimated £75 million to suppliers. Cobra Premium (4.8%), an extra-smooth premium beer and is currently sold in 330ml and 620ml bottles. ... chief executive of the British Beer … Cobra Beer is a beer brand manufactured in the United Kingdom and India. You should note that products and their ingredients are subject to change. Using the finest natural ingredients and a traditional Indian blend of barley malt and yeast, with maize, hops, and rice, he created an extra smooth and less gassy beer, quite unlike any other. So far, Cobra Beer comprises of Cobra Premium, Cobra Zero, King Cobra, Cobra Gluten Free and Malabar Blond IPA. Cobra is made from a complex recipe of seven ingredients and then expertly brewed with fewer bubbles to give it a sophisticated taste. [8] Brewed at Belgium's Rodenbach Brewery, it is currently the only pilsner-style lager to be fermented in the bottle. In 2005, the company's premium pilsner, King Cobra, was launched. The remaining 49% of the venture is controlled by Bilimoria. A Cambridge law graduate and qualified chartered accountant, Bilimoria launched Cobra Beer when it became clear to him that Britain needed a smoother, less gassy lager that appealed to both ale drinkers and lager drinkers alike, and that complemented all types of cuisine. [1], In June 2011 Molson Coors bought a controlling interest in Cobra. Cobra Beer This is the home of impossibly smooth Cobra beer, winner of 121 Gold & Grand Gold Medals for quality at Monde Selection since 2001. Throughout the 1990s and early 2000s, Cobra experienced double-digit growth. Beer from UK. It meant that I couldn't eat or drink as much as I would like. Benchmark. Ahead of a Cobra showdown with Michael Gove, Nicola Sturgeon said she hoped there will be an agreement on a 'common framework' for the festive season. At the same time, I found real ale to be great in a pub, but too bitter and heavy with food. The awarded products included Cobra Premium and King Cobra receiving Grand Gold medals, with Gold medals for Malabar Blond IPA Small Batch Series and Cobra Gluten Free. We regularly develop our site to make it simpler and better. is therefore unable to accept liability for any incorrect information. Where this description contains a link to another party's website for Cobra Beer was founded in 1989 by Karan Bilimoria, then aged 27 and £20,000 in debt. The beer was well received at launch, being ranked by the Daily Mirror as "head and shoulders above the rest". Cobra Beer UK. If you Popularity relative to other wines, spirits and beers, irrespective of vintage, based on the number of searches from Nov 2018 to Oct 2020 . [9], The company's alcohol-free beer, Cobra Zero, was also launched in 2005. Spicy pure hop oil is used to create unique aromas and flavours, whilst lower carbonation delivers a smooth flavour. Cobra Foundation Founded in 2005 … The Cobra range is brewed with a complex recipe and lower carbonation to perfectly accompany all food. While we have taken care in preparing this summary and believe it is accurate, it is not a substitute Buy 3 for £5. This page serves as a summary for information purposes only, and are designed to enhance your Lord Karan Bilimoria founded Cobra Beer in 1989 having realised that Britain deserved a better, smoother, less gassy lager. Since the formation of the joint venture with Molson Coors, growth has averaged between 7% and 10% in terms of year-on-year expansion and in 2013 had turn-over of £59.1 million and profit before tax of £7.7 million. [2], As of 2014, Cobra Beer is primarily produced in Burton upon Trent,[3] Rodenbach in Belgium and in Patna in the Indian state of Bihar.[4]. do require precise ingredient information you should consult the manufacturer, whose contact details will appear on the packaging or label. Order by 31/01/2021, offer subject to availability. By continuing to use this site you are consenting to the use of cookies. [14], In February 2014, Cobra launched a new advertising campaign with the Farringdon-based agency, Karmarama.

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